Design classics don’t become older. They become more timeless.

HISTORY.Design classics don’t become older. They become more timeless.


The flowline in its most beautiful form.

The BMW 328 was one of the most successful sports cars of the 1930s. For the 1940 Mille Miglia, the roadster received a tailor-made, streamlined suit that made its mark in both design and racing history. Even the first designs conveyed pure dynamics and were to undergo further optimisation in the wind tunnel. The edges of the mudguards give the ‘Crease Roadster' its nickname. In the 1940 race, it is not only the design that inspires: the car finishes in third position, two places behind the BMW 328 Coupé.
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The ‘Dream of the Isar’.

In 1955, BMW achieves a great success with the BMW 507: the dream roadster with its dynamic silhouette and its broad, flat kidney grille steals the show from the competition – and not only during its premier at the International Motor Show (IAA). The BMW 507 immediately captures the hearts of automobile fans. Its unrivalled elegance, the stylish hip swing and the air vent element on the side still serve as an inspiration for the BMW roadsters today. The low production run of only 252 models makes it one of the most valuable classic cars today.In the BMW 6 Series, the kidney grille is positioned low, giving the front a sporty presence with its broad form. The kidney grille thus provides a design link to the so-called ‘shark nose’ of earlier BMW models. Now as then, it promises an extra-dynamic driving experience.
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The Baroque Angel.

In 1951, the BMW 501 – now affectionately called the Baroque Angel – was presented beneath the spotlights in plain black, with double kidney grille and air intakes. The first luxury sedan by BMW is also produced as a four-door convertible. Today the BMW 501 is regarded as one of the most beautiful historic BMW cars. With its sophisticated detailed solutions, precious materials and space for up to six people, the car with the classical styling amazes the public.
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Irresistible elegance.

The BMW 3.0 CS instantly inspired the public during its premiere in 1971. Because of its elegance and lightness, experts regard the coupé as one of the finest automobile designs of the 1970s. The design of this breathtaking coupé is characterised by dynamic proportions and elegant contours. For the first time, the BMW 3.0 CS exhibits all the characteristic BMW design features such as the kidney grille, double-round headlights, crease line and Hofmeister kink. Even today, it is still an important source of inspiration for the BMW designers.
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Paving the way for new generations of vehicles.

The design of the BMW 2002 shows at first glance what BMW means with the new slogan ‘From sheer driving pleasure’. The lightweight two-seater impresses with its intricately styled body, accentuated athleticism and compact design. Based on the successful ‘New Class’, the compact 02 Series emerges under Wilhelm Hofmeister in 1966 and BMW positions itself in the compact executive car segment. The most successful representative of the series is the BMW 2002. In terms of development history, it is the ancestor of the BMW 3 Series models.
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The coupé of the New Class.

In June 1965, the BMW 2000 CS is presented as a ‘comfortable touring car with a sporty heart for long journeys’. Its compact bodyshell and its light greenhouse create a very agile effect. The flat silhouette and the slightly rounded surfaces combine with the dynamic proportions to provide the sportiest statement within the ‘New Class’. This forms the basis for elegant BMW Coupés.
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The super sports car by BMW.

In the late 1970s, BMW surprises the automotive world with a spectacular vehicle: the BMW M1. It is the first independent vehicle from BMW M GmbH and brings the entire motorsport experience of BMW onto the road. The BMW M1 is a super sports car that combines race-proven technology with everyday utility. With its flat silhouette and distinctive styling it captivates at first glance. In the Procar series specially established for the M1, it makes automobile history and today is a sought-after collector’s item.
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The dawning of a new era.

In 1972, the first BMW 5 Series makes its debut and, with it, the new model name. It becomes a synonym for unrivalled driving pleasure in the mid-size executive segment and since then has stood for the harmonious balance between driving dynamics and travelling comfort. The BMW 5 Series heralds the start of a new design era and reinterprets the classical BMW design features for the 1970s: the front surging forward demonstrates the high driving dynamics while the continuous crease line extends the length of the vehicle. Its clear shapes and the elegant interpretation of the three-box-design endow it with timeless aesthetics.
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The quintessential sporty compact sedan.

The first BMW 3 Series in 1975 marks the beginning of a new success story for BMW. The 2-door sedan with a compact body and athletically elegant design soon becomes a benchmark in the sporty compact sedan segment. Based on the exterior design of the BMW 5 Series, the BMW 3 Series has a sportier and more compact appearance. One absolute novelty is the interior design. To achieve the best possible ergonomics, the cockpit is inclined towards the driver for the first time. The characteristic BMW driver orientation is born and becomes a typical feature of every BMW interior.
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A new appearance in the luxury segment.

The BMW 7 Series in 1977 rounds off the BMW range of vehicles. Its design, above all the sporty front styling with the focused look, adds a new meaning to the term ‘sporting elegance’. Its stretched shapes and the dynamic proportions highlight its exceptional driving qualities. The BMW 7 Series reinterprets the crease line, displaying it for the first time as a sculpted intersection in metal with a shadow surface below. Numerous chrome elements underline the exclusivity and the high level of comfort in the BMW 7 Series.
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The start of a new design language.

The second-generation BMW 7 Series, as of 1986, is the beginning of a new form of design at BMW. Clear in outline, it creates an effect of elegance and lightness. Through the new styling, the BMW 7 Series acquires an appearance of greater modernity and even higher quality. Its contours become guiding principles for the following models, giving the BMW range a new and fresh appearance. Yet even in the second generation, kidney grille, double-round headlights, crease line and Hofmeister kink instantly identify the BMW 7 Series as a BMW. For the first time, the rear end contains the L-shaped rear lights that have been present ever since.
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Exclusive innovative leader in a limited-lot production.

Originally presented purely as a technical study, the response to the BMW Z1 is so overwhelming that a decision is made to build it in a small production run. And so after just under 30 years, a roadster returns to the BMW model range. The BMW Z1 is a veritable driving machine. Its low front, the extended bonnet and the short overhangs show this clearly. One special feature are the electrically retractable doors. They can also remain open during the journey and are reminiscent of the successful BMW Roadster tradition of previous years.
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The success story continues.

In 1998, the fourth generation of the BMW 3 Series sees the light of day. The compact sports sedan has grown up and displays this both in its luxurious interior and through the special quality of exterior surfaces. The fourth-generation BMW 3 Series shows an array of unmistakable BMW design features. The large, broad kidney grille is surrounded by the bonnet and presented like a jewel. Fine lines in the side add an elegant note to the typical sporting character of the BMW 3 Series.
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Elegant dynamism.

In 1994, the new BMW 7 Series points the way into the future of the luxury car segment. The firm contours and the stretched silhouette characterise the most elegant BMW 7 Series to date. Elegance and dynamism come together stylishly in the athletically slim body of the BMW 7 Series. Timeless surfaces encompass the vehicle. The low front and the gently sloping rear quote the appearance of earlier generations, harmoniously rounding off the proportions.
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A dream coupé par excellence.

The BMW 850i shows how BMW envisages a modern luxury coupé in 1990. It brings together a streamlined silhouette, dynamic proportions and a particularly high level of ride comfort. At the same time, the BMW 850i, which is fitted with the most powerful engine that BMW has to offer, is Bavarian engineering art at its finest. Its flat, dynamic design allows the onlooker to experience this artistry even when the vehicle is stationary.
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Revival of the grand BMW Coupé.

In its new edition of the BMW 6 Series models, BMW is picking up on the tradition of Gran Tourismo Coupés from the 1970s. With its sculptural design, it embodies the way in which BMW envisages modern luxury in a new millennium. The generous and powerfully arched surfaces have a precise and graceful design. A dynamically stretched silhouette is where the harmonious contours reach their logical perfection. From every angle, all lines and surfaces embrace the vehicle from the front to the rear.
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