We are M Huddle


50 Years BMW M

WE ARE M – On our 50th anniversary we’re celebrating five decades of fascinating history with a great community. We dedicate this jubilee not only to our numerous successes, but above all to our enthusiastic fans, drivers and all M enthusiasts. A new era is beginning, an era of emotion, electrification and powerful technologies. Our very own interpretation of performance, electrification and expressive lifestyle will shape BMW M in the future. In addition to numerous product launches and events, we have a few surprises in store throughout the year. The 50th anniversary kicks off with the "Huddle Speech". WE ARE M.

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50 years of BMW M.
We are M - The Huddle

Huddle Speech.

For the past 50 years. One Team. One Passion.


This most sporting of gatherings shows what makes us tick. However different the vehicles and their drivers might be – we all love the faster heartbeat, the adrenaline and the goose bumps triggered by every BMW M. What unites us is the passion for that special feeling experienced by every driver of a BMW M. WE ARE M.

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50 Years of M Power!



The start of the anniversary year sees the return of the iconic BMW Motorsport emblem. BMW M is putting down a marker for those who love tradition. The logo with the staggered semicircles in blue, purple and red was first used on race cars of BMW Motorsport GmbH, founded in 1972. All BMW M models and all BMW models with M Sport package now have the option of having the classic logo on the front, back and wheel hubs.


BMW M3 Competition in Macaoblau metallic

In the anniversary year, there’s a wide range of historic paint finishes like Dakar Yellow, Daytona Violet metallic, Macao Blue metallic or Imola Red on offer for selected models. The BMW Individual Visualizer provides a first impression of the distinctive special paint finishes.


We are one passion. We are M.

A community built on 50 years of passion. Everyone’s invited.

What is your greatest BMW moment?

Share it with us via #50JahreBMWM or #WeAreM.


50 years of BMW M: our stories

Get in on the action: We take a quick lap through the history of the strongest letter in the world. 

A look back from 1972 to today with original pictures and thrilling videos. Experience 50 years of BMW M in a completely new way – on our home turf, the Nürburgring Nordschleife.


The new book BMW M LOVE

The book to the anniversary.

Exclusive insights, interviews, photos and much more are featured in the new book "BMW M Love". Now available at Delius Klasing and Amazon.


BMW M PUMA collection

Get ready for an exclusive brand new BMW M PUMA collection, dedicated to fans, drivers and BMW M enthusiasts everywhere. Expect historic red, light blue and dark blue BMW M colourways, combined with exciting PUMA style and “50 Jahre BMW M” branding.


Celebrate with us.

Goodwood Festival of Speed

The Goodwood Festival of Speed (FoS) has little to do with the famed British reserve. Here, it’s all about combining performance, motorsport and history. Every year, more than 180,000 international visitors flock to Goodwood House in Westhampnett near Chichester in Southern England. It is the biggest event of its kind in the world – and this year sees a BMW M Special.

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BMW Museum / M Exhibition

There’s a fascinating exhibition in the BMW Museum to mark the anniversary. From 24th May, to celebrate BMW M’s founding, the M section of the museum has been given a makeover with fascinating insights into the history of the brand with the most powerful letter in the world. Several prototypes document the company’s development and illustrate various different concepts of their time. The exhibition in the BMW Tower in Munich runs until the end of the year.

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BMW M Track Days

Already thirsty for motorsport action? Then BMW M Track Days 2022 are just what you need: Whether you’re a BMW M customer with your own car or a BMW M Motorsport Team, this is all about your skills behind the wheel and your passion for motorsport. At the BMW M Track Days, you have the chance to experience street-legal BMW M models and racing cars split into two groups, STREET and RACE. Start your engine on 14th May on the Red Bull Ring, on 8th and 9th July at Hockenheim or 29th September on the Nürburgring.

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Concorso d’Eleganza Villa D’Este

20th May 2022 sees the start of the world’s most exclusive beauty contest for historic automobiles against the backdrop of Lake Como. The setting is also perfect for the anniversary of BMW M. An exhibition of historic BMW M automobiles, including unique vehicles, the exclusive world premiere of a new BMW M car and the M Parade are impressive proof of the BMW M charisma, from the past into the future.

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24 Hours of the Nürburgring

The next highlight of 2022 is from 26th to 29th May 2022: The 24 Hours on the legendary Nordschleife offers 130 racing cars the chance to conquer the longest and toughest racetrack in the world. A real endurance test for the new BMW M4 GT3, which is making its 24-hour Ring debut in the company’s jubilee year. And there’s plenty to celebrate in the supporting programme, with a 50 Years of BMW M parade, an exhibition on 50 Years of BMW M Motorsport and an M Motorsport Race of Legends.

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BMW M4 Edition 50 Jahre BMW M

The anniversary special model.

Limited edition, unique design features, exclusive style: to mark the start of its sixth decade of existence, BMW M GmbH is offering two exclusive edition models based on the high-performance sports cars BMW M4 and BMW M3.

We are M



BMW M3 Competition Sedan: Fuel consumption in l/100 km (combined): 9.8 (WLTP); CO2 emissions in g/km (combined): 224-223 (WLTP)


BMW M3 Competition Sedan with M xDrive: Fuel consumption in l/100 km (combined): 10.1-10.0 (WLTP); CO2 emissions in g/km (combined): 230-228 (WLTP)


BMW X6 M Competition: Fuel consumption in l/100 km (combined): 13.1 (NEDC) / 13.4-13.1 (WLTP); CO2 emissions in g/km (combined): 301 (NEDC) / 305-299 (WLTP)


BMW i4 M50: Electric power consumption in kWh/100 km (combined): 22.5-18.0 (WLTP); CO2 emissions in g/km (combined): 0 g


BMW iX M60: Energy consumption in kWh/100 km: 24.7-21.7* (WLTP); CO2 emissions in g/km: 0 (WLTP)


BMW M 1000 RR: Fuel consumption in l/100 km (combined): 6.5 (WMTC); CO2 emissions in g/km (combined): 151 (WMTC)

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The models illustrated include optional equipment.


Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.


For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/.


All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

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