Joy is the best fuel in the world.

The BMW X1.

Firmly plan for spontaneity every day. Enjoy the little things in life in grand style. Know the rules so you can break them at the right moment. Look at the world with different eyes again. Carry on when you could just stop. Stop when everyone else carries on. Look for detours along the shortest route. Experience freedom with all your senses. Joy is the new BMW X1, your all-round partner in every situation – in the urban jungle and beyond.