BMW Motorrad reports best sales ever
With a total of 104,286 motorcycles (prev. yr. 98,047 / +6.4%) in 2011, BMW Motorrad delivered more vehicles than ever before in its nearly 90-year history. BMW Motorrad increased its market share by more than 12% and has doubled it within the past four years.
BMW Group posts highest sales ever in 2011
1,668,982 BMW Group vehicles sold
The BMW Group concluded 2011 with its best sales result ever. Worldwide sales of BMW, MINI and Rolls-Royce automobiles rose 14.2% last year to reach a total of 1,668,982 vehicles (prev. yr. 1,461,166).
“2011 was an excellent year for the BMW Group. We have clearly attained our sales target of over 1.6 million vehicles and our models continue to be in high demand right across the world,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing, at the North American International Auto Show in Detroit. “Looking ahead, we want to continue to grow, with balanced sales growth across all continents, and we plan to remain the world’s top selling premium automaker in 2012.
Growth will also be driven by the new BMW 3 Series which will be launched worldwide next month. Due to the BMW 3 Series model changeover, we expect to see momentum increase in the second half of the year.”