The higher one's own aspirations are, the more difficult it is to achieve them. Since genuine exclusiveness is extremely rare. It is exactly this characteristic that makes BMW Individual so unique, since the range of materials to choose from is more select than for any other vehicle. By perfectly combining all details, BMW Individual meets even the highest expectations: the most exclusive way to drive BMW.
BMW Individual modelsBMW Individual 3 Series Sedan BMW Individual 3 Series Touring BMW Individual 3 Series Coupé BMW Individual 3 Series Convertible